{"id":66,"date":"2013-03-12T00:06:26","date_gmt":"2013-03-12T00:06:26","guid":{"rendered":"https:\/\/www.designomotion.com\/blog\/?p=66"},"modified":"2014-03-13T20:43:21","modified_gmt":"2014-03-13T20:43:21","slug":"anatomy-of-a-logo","status":"publish","type":"post","link":"https:\/\/designomotion.com\/blog\/?p=66","title":{"rendered":"Anatomy of a Logo"},"content":{"rendered":"<p>As you can probably tell, our logo is an elephant:<\/p>\n<p><a href=\"https:\/\/www.designomotion.com\/blog\/wp-content\/uploads\/2014\/03\/designomotion_logo1.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-68\" alt=\"designomotion_logo1\" src=\"https:\/\/www.designomotion.com\/blog\/wp-content\/uploads\/2014\/03\/designomotion_logo1.jpg\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/designomotion.com\/blog\/wp-content\/uploads\/2014\/03\/designomotion_logo1.jpg 1920w, https:\/\/designomotion.com\/blog\/wp-content\/uploads\/2014\/03\/designomotion_logo1-300x168.jpg 300w, https:\/\/designomotion.com\/blog\/wp-content\/uploads\/2014\/03\/designomotion_logo1-1024x576.jpg 1024w, https:\/\/designomotion.com\/blog\/wp-content\/uploads\/2014\/03\/designomotion_logo1-624x351.jpg 624w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<p>Our clients often ask, &#8220;Why an elephant?&#8221; Good question. While we think there&#8217;s something peaceful and Zen and good about elephants, that&#8217;s just part of the reason we pick pachyderm.<\/p>\n<p>Here&#8217;s the real reason:<\/p>\n<p><a href=\"https:\/\/www.designomotion.com\/blog\/wp-content\/uploads\/2014\/03\/designomotion_logo2.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-67\" alt=\"designomotion_logo2\" src=\"https:\/\/www.designomotion.com\/blog\/wp-content\/uploads\/2014\/03\/designomotion_logo2.jpg\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/designomotion.com\/blog\/wp-content\/uploads\/2014\/03\/designomotion_logo2.jpg 1920w, https:\/\/designomotion.com\/blog\/wp-content\/uploads\/2014\/03\/designomotion_logo2-300x168.jpg 300w, https:\/\/designomotion.com\/blog\/wp-content\/uploads\/2014\/03\/designomotion_logo2-1024x576.jpg 1024w, https:\/\/designomotion.com\/blog\/wp-content\/uploads\/2014\/03\/designomotion_logo2-624x351.jpg 624w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<p>Designomotion is all about the synthesis of design and motion, and we wanted our logo to reflect this in a smart and memorable way. If you look closely, you&#8217;ll see that our elephant&#8217;s trunk is a D &#8211; flexible, constantly reshaping itself in new ways, like a good designer. And its legs form an M, representing MOTION. Put them together and you get a logo we hope you&#8217;ll remember.<\/p>\n<p>Created in collaboration with Sony designer Yasue Matsuda.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As you can probably tell, our logo is an elephant: Our clients often ask, &#8220;Why an elephant?&#8221; Good question. While we think there&#8217;s something peaceful and Zen and good about elephants, that&#8217;s just part of the reason we pick pachyderm. Here&#8217;s the real reason: Designomotion is all about the synthesis of design and motion, and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[],"_links":{"self":[{"href":"https:\/\/designomotion.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/66"}],"collection":[{"href":"https:\/\/designomotion.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/designomotion.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/designomotion.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/designomotion.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=66"}],"version-history":[{"count":14,"href":"https:\/\/designomotion.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/66\/revisions"}],"predecessor-version":[{"id":86,"href":"https:\/\/designomotion.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/66\/revisions\/86"}],"wp:attachment":[{"href":"https:\/\/designomotion.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=66"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/designomotion.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=66"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/designomotion.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=66"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}