{"id":87,"date":"2014-04-22T21:00:46","date_gmt":"2014-04-22T21:00:46","guid":{"rendered":"https:\/\/www.designomotion.com\/blog\/?p=87"},"modified":"2014-04-24T02:16:45","modified_gmt":"2014-04-24T02:16:45","slug":"live-action-kmart-commercial","status":"publish","type":"post","link":"https:\/\/designomotion.com\/blog\/?p=87","title":{"rendered":"Live Action Kmart Commercial"},"content":{"rendered":"<p>Here are a few frames from our live action Kmart commercial:<\/p>\n<p><a href=\"https:\/\/www.designomotion.com\/blog\/wp-content\/uploads\/2014\/03\/kmart01.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-91\" alt=\"kmart01\" src=\"https:\/\/www.designomotion.com\/blog\/wp-content\/uploads\/2014\/03\/kmart01.jpg\" width=\"1280\" height=\"720\" srcset=\"https:\/\/designomotion.com\/blog\/wp-content\/uploads\/2014\/03\/kmart01.jpg 1280w, https:\/\/designomotion.com\/blog\/wp-content\/uploads\/2014\/03\/kmart01-300x168.jpg 300w, https:\/\/designomotion.com\/blog\/wp-content\/uploads\/2014\/03\/kmart01-1024x576.jpg 1024w, https:\/\/designomotion.com\/blog\/wp-content\/uploads\/2014\/03\/kmart01-624x351.jpg 624w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/a><\/p>\n<p>Our 3D animators built this in C4D with some After Effects Optical Flares and RSMB to sweeten up the composites.<\/p>\n<p><a style=\"line-height: 1.714285714; font-size: 1rem;\" href=\"https:\/\/www.designomotion.com\/blog\/wp-content\/uploads\/2014\/03\/kmart02.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-90\" alt=\"kmart02\" src=\"https:\/\/www.designomotion.com\/blog\/wp-content\/uploads\/2014\/03\/kmart02.jpg\" width=\"1280\" height=\"720\" srcset=\"https:\/\/designomotion.com\/blog\/wp-content\/uploads\/2014\/03\/kmart02.jpg 1280w, https:\/\/designomotion.com\/blog\/wp-content\/uploads\/2014\/03\/kmart02-300x168.jpg 300w, https:\/\/designomotion.com\/blog\/wp-content\/uploads\/2014\/03\/kmart02-1024x576.jpg 1024w, https:\/\/designomotion.com\/blog\/wp-content\/uploads\/2014\/03\/kmart02-624x351.jpg 624w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/a><\/p>\n<p>Live action was shot against green screen using a Canon 7D. Our talent, <a href=\"http:\/\/amybursor.com\" target=\"_blank\">Amy Bursor<\/a>, was a breeze to work with.<\/p>\n<p><a style=\"line-height: 1.714285714; font-size: 1rem;\" href=\"https:\/\/www.designomotion.com\/blog\/wp-content\/uploads\/2014\/03\/kmart03.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-89\" alt=\"kmart03\" src=\"https:\/\/www.designomotion.com\/blog\/wp-content\/uploads\/2014\/03\/kmart03.jpg\" width=\"1280\" height=\"720\" srcset=\"https:\/\/designomotion.com\/blog\/wp-content\/uploads\/2014\/03\/kmart03.jpg 1280w, https:\/\/designomotion.com\/blog\/wp-content\/uploads\/2014\/03\/kmart03-300x168.jpg 300w, https:\/\/designomotion.com\/blog\/wp-content\/uploads\/2014\/03\/kmart03-1024x576.jpg 1024w, https:\/\/designomotion.com\/blog\/wp-content\/uploads\/2014\/03\/kmart03-624x351.jpg 624w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/a><\/p>\n<p><a style=\"line-height: 1.714285714; font-size: 1rem;\" href=\"https:\/\/www.designomotion.com\/blog\/wp-content\/uploads\/2014\/03\/kmart04.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-88\" alt=\"kmart04\" src=\"https:\/\/www.designomotion.com\/blog\/wp-content\/uploads\/2014\/03\/kmart04.jpg\" width=\"1280\" height=\"720\" srcset=\"https:\/\/designomotion.com\/blog\/wp-content\/uploads\/2014\/03\/kmart04.jpg 1280w, https:\/\/designomotion.com\/blog\/wp-content\/uploads\/2014\/03\/kmart04-300x168.jpg 300w, https:\/\/designomotion.com\/blog\/wp-content\/uploads\/2014\/03\/kmart04-1024x576.jpg 1024w, https:\/\/designomotion.com\/blog\/wp-content\/uploads\/2014\/03\/kmart04-624x351.jpg 624w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/a><\/p>\n<p>Check out the entire spot <a href=\"https:\/\/designomotion.com\">here<\/a> or on our <a href=\"http:\/\/www.youtube.com\/watch?v=cszglt_JkGg&amp;list=PLeGwmLYuP9yo_-MWGpN1Dc1EeNs52OcTG\" target=\"_blank\">YouTube channel<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here are a few frames from our live action Kmart commercial: Our 3D animators built this in C4D with some After Effects Optical Flares and RSMB to sweeten up the composites. Live action was shot against green screen using a Canon 7D. Our talent, Amy Bursor, was a breeze to work with. Check out the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/designomotion.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/87"}],"collection":[{"href":"https:\/\/designomotion.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/designomotion.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/designomotion.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/designomotion.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=87"}],"version-history":[{"count":10,"href":"https:\/\/designomotion.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/87\/revisions"}],"predecessor-version":[{"id":125,"href":"https:\/\/designomotion.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/87\/revisions\/125"}],"wp:attachment":[{"href":"https:\/\/designomotion.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=87"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/designomotion.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=87"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/designomotion.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=87"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}