Show Open for Ghost Adventures

We just wrapped designing and animating titles for the new show open to Travel Channel’s Ghost Adventures.

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There were a few late nights on this project, and, no joke, we started hearing some spooky, creaky noises here at our office loft in Union Square, NYC. After all, Designomotion is located in the former McCreery Dry Goods Store – built in 1868 – with lots of ghosts of its own.

Inspired by automatic writing, where a person with psychic ability writes sentences while possessed by supernatural forces, our design team came up with a look-and-feel to match the subject matter of ‘Ghost Adventures’.

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We designed titles for show hosts Zak Bagans, Aaron Goodwin, and Nick Groff, as well as other graphics and special effects.

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Produced by the peeps at My Tupelo Entertainment.

Anatomy of a Logo

As you can probably tell, our logo is an elephant:

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Our clients often ask, “Why an elephant?” Good question. While we think there’s something peaceful and Zen and good about elephants, that’s just part of the reason we pick pachyderm.

Here’s the real reason:

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Designomotion is all about the synthesis of design and motion, and we wanted our logo to reflect this in a smart and memorable way. If you look closely, you’ll see that our elephant’s trunk is a D – flexible, constantly reshaping itself in new ways, like a good designer. And its legs form an M, representing MOTION. Put them together and you get a logo we hope you’ll remember.

Created in collaboration with Sony designer Yasue Matsuda.