Monthly Archives: April 2014

FireEye Managed Defense Video

Recently we completed a two-minute video for FireEye Managed Defense.


We designed a cyber-criminal that pops up throughout the spot, stealing and wrecking havoc wherever he goes.


The cyber-criminal infiltrates the customer’s defenses, sneaking through backdoors and security breaches…


But FireEye Managed Defense kicks in! If you haven’t heard about FireEye yet, you soon will. They were named Silicon Valley’s hottest security start-up by Forbes in 2012.


The script was written by Adam Hanft  – Adam is also a frequent writer for the Huffington Post.

Check out the final video here on our website, or on FireEye’s YouTube Channel.

Live Action Kmart Commercial

Here are a few frames from our live action Kmart commercial:


Our 3D animators built this in C4D with some After Effects Optical Flares and RSMB to sweeten up the composites.


Live action was shot against green screen using a Canon 7D. Our talent, Amy Bursor, was a breeze to work with.



Check out the entire spot here or on our YouTube channel.

Our Process

The first question our clients often ask is, “What’s your process?”

They want to know what to expect during the production of their video.


For starters, we’ll have a phone chat or email exchange with you to discuss your vision for the project. Is this a two-minute explainer web video? Or a fifteen-second show open? Is there voiceover, or not? Music? What kind of visual style do you want – 2D, 3D, infographic? Do you want just one video, or a video suite?

Once we have a feel for the scope of your project, we’ll draft an estimate (see below for pricing*)  – usually within the same or next business day.


The DNA of each project is the script. You can provide the script, or we’ll write one for you. More often than not, it’s a collaborative process. You’ll provide us with style guides, marketing collateral, scribbles on a napkin…we’ll take whatever you have and put it together into a script that includes both narration and notes on how we plan to visualize the narration.

The writing stage usually takes one to two weeks.


Once you sign-off on the script, we’ll begin the design process. During this stage, we’ll design storyboards and polished style frames to give you a clear idea of what your video will look like. We’ll toss ideas back and forth with you, tweaking, revising, and eventually winding up with a detailed board that vividly illustrates the look and feel of your video.

For a two-minute web video, the design phase usually takes two weeks.


We’ll get things rolling with voiceover as well, casting between 5-15 voiceover artists for you to choose from. Once you’ve picked your favorite, we’ll schedule a live phone recording session administered by a sound engineer. We’ll co-direct the talent with you during this live one-hour ISDN session to get exactly what you want.

We’ll also research music tracks to find a tune that’s emotive, inspirational, fast-paced…whatever it takes to make your final video sound great.


Once design is approved, it takes a bit of time for us to animate the video, anywhere from two to five weeks. A video in a 2D style will usually take less time to animate than a heavily 3D spot. We’ll present animation tests to you on an ongoing basis so that you have a chance to comment and get exactly what you want.

When animation is locked, our sound designer will mix music, voiceover, and sound effects to sweeten it all up.


We’ll deliver the final video to you as a Quicktime, WMV, or whatever other movie format you need. If you want it compressed for the web, or need to make sure it meets broadcast-quality standards for television, we’ll do that too.


All our videos are highly customized, but several key variables determine cost:

  • Video length
  • Style of video
  • Delivery date

If you provide script, voiceover, music, or any other piece of the video, we’ll discount that from the final cost. Video suites (three or more videos purchased concurrently) are eligible for a discount as well.

We charge 50% upfront, the remaining balance to be paid upon delivery (sometimes 25% mid-project in the case of longer projects).

Please call or email us to get an estimate for your next project.


Web Videos for Flora Health

Flora Health, a leading manufacturer of premium health products, asked us to create a suite of three web videos for Flora 7 Sources, Flor-Essence Tea, and Floradix Iron + Herbs. Here are some screen grabs from 7 Sources:


The client wanted a video that was both informative and inspirational, one that educated their customers about the benefits of 7 Sources to overall health and the environment. We collaborated with the client on writing the script, designing and animating a spot driven by clean graphics, typography, and a soulful track.


The look-and-feel of the spot conveys the dire consequences to the environment from using heavy metals and PCBs, and from collapsing fish populations.


To date, the 7 Sources video has had 8,000+ hits on YouTube.

Check out the 7 Sources video here on our website, or on Flora’s YouTube channel.


A grab from the second video in the suite, for Flor-Essence Tea:


Check out the Flor-Essence video here on our website, or on Flora’s YouTube channel.

Some grabs from Floradix:


For this third video in the suite, we designed an ‘everywoman’ character, using her to illustrate both the health consequences of iron deficiency, as well as how Floradix fills the gap.



Check out the Floradix video here on our website, or on Flora’s YouTube channel.


Explainer Product Video for Emdeon

Recently, we completed an Explainer Product Video for Emdeon (now Change Healthcare). Here are some snaps:


Our healthcare client wanted to keep it clean and simple, using just typography, graphics, and a catchy tune. Above is the Doctor character, who rolls blithely through the video, encountering and overcoming obstacles in the healthcare industry with the help of Emdeon.

We had a ball – literally – illustrating a cast of characters that would make Edwin Abbott Abbott, author of ‘Flatland’, proud. (By the way, Abbott really is written twice.)


The Patient character checks out his Portal options.


And here, the red cross of the Doctor transforms into the hands of a clock – using the magic of After Effects’ Path tool.


We leave you with a shot of the Doctor and his happy patients. Smile!

Check out the final video here in our Work section, or on our YouTube channel.


Show Open for Ghost Adventures

We just wrapped designing and animating titles for the new show open to Travel Channel’s Ghost Adventures.


There were a few late nights on this project, and, no joke, we started hearing some spooky, creaky noises here at our office loft in Union Square, NYC. After all, Designomotion is located in the former McCreery Dry Goods Store – built in 1868 – with lots of ghosts of its own.

Inspired by automatic writing, where a person with psychic ability writes sentences while possessed by supernatural forces, our design team came up with a look-and-feel to match the subject matter of ‘Ghost Adventures’.


We designed titles for show hosts Zak Bagans, Aaron Goodwin, and Nick Groff, as well as other graphics and special effects.


Produced by the peeps at My Tupelo Entertainment.